Dajeeling Diary – ‘The World Cup Town’

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As I approached the Chowrasta Mall from my hotel, I could see the colourful flags flattering above the Mall. They were flags of all 32 nations participating in the FIFA World Cup 2018. That was a lovely scene as there were flags of all participating nations – not only the stronger ones.

As I headed towards Glenary’s for my breakfast I noticed that the entire stretch of Nehru Road is also covered with the same flags. I knew about the amazing craze for football in this hill town from my previous visits but have never seen such enthusiasm. Last time when I was here during the FIFA World Cup in Brazil I saw individual enthusiasm where almost everyone hung a flag of the country they were supporting. It was impossible to find a red flag of Tunisia or the tricolour of Senegal. This time, it was not so. To me, it was a marvellous way to show support to the game of football. The hill town of Darjeeling has been a true ambassador of the beautiful game and they have kept their passion alive. I was in a belief that it was done by some citizen forum to create an ambience for the biggest competition of Football.

Later, when I was seating on a bench at the Mall, I came to know the real truth between this colourful getup of the beautiful city and that made me love it more than before. The cause was much bigger than simply enjoying the game of football;


It all started with the need to provide health and education to the marginalised people living in the tough terrains of Darjeeling. Deven Gurung, the President of Darjeeling North Point School Alumni Association felt the need to provide health care and education facilities to the poorest people of the city. In the far-flung areas of the hills of Darjeeling, many poor people live who do not have enough money to treat their illness, because of their financial criticality as well as because of the lack of communication they can never turn up in the city to get their treatment. A lot of life is lost this way. Gurung and his colleagues in the DNPSAA felt the need for a vehicle which can reach the remote areas, conduct the medical tests and diagnose the illness of the poor for free. The idea of ‘Clinic on Wheels’ was born with that. The World Cup Town Celebration was still not conceived.

The idea of the ‘Clinic on Wheels‘ was basically to create an ambulance with lab testing facilities. They have finalised a list of 40 medical tests which can be done in the ambulance and the reports will be provided to the patients then and there. A Doctor, a nurse and a lab technician will be posted in the ambulance itself and they will travel to the remote areas of Darjeeling hills treating poor for free. To raise enough fund for this facility, DNPSAA invited all heads of education in the city to a meeting on 2nd May 2018 at their alma matter – The Saint Josephs School, North Point Darjeeling. The meeting saw the amazing response and DNPSAA soon conducted a presentation to the students at each school. Their primary idea was to sensitise the students to contribute to creating enough fund for the cause.

There was a need to request a monetary contribution from the students and to bring clarity in the process, the DNPSAA found a method. The FIFA World Cup was around the corner and the hill was starting to wear the colours. They utilised the occasion and planned a Football March. ‘Darjeeling-The World Cup Town‘ was in place. For the event, each and every student were requested to register for Rs. 300/- and they were given a Flag of a participating nation, a brochure and a pack of lunch. They were asked to wear the jersey of the country they support and bring the flag given to them on the day of the parade – 2nd June.


On the morning of 2nd June, the Chowrasta and its entire surrounding were changed. It was an unprecedented response and more than 3000 students became part of the long-march that completely changed the colours of the hills that day. The response was overwhelming even before the event. With the great cause, many NGOs came forward with helping hands-  MARG (who work on human trafficking), Namaste Foundation (a social service group), Shankar Foundation (working for AIDS patients), and Positive Heart Foundation. Other than these, many activity groups such as ZUMBA group, Enfield bikers group, Super Bikers groups, BMX stunt group, Scooty Girls group and many more also came forward to make the event even more colourful. Moutain Bike Rally, Scooty Rally, Cosplay, Freestyle skills performance, music performance, Zumba performance were organised along with the parade to make the event a grand one. The most successful of the events was surely the Cheerleading Competition – it was a massive hit.

‘Darjeeling – The World Cup Town’ was a massive success. The colours of football encouraged many locals also take part in the event and contribute to the cause. The colourful event drew good media coverage and Darjeeling truly presented itself as the footballing city. The Parade, the competitions, the music, the dance all were to welcome the greatest football show on the earth and the real cause behind all these was hidden. That, however, did not upset the organisers – the fund was raised, and later the ambulance was also purchased. There was enough money to run the service along with the wages of the doctor, nurse and the technician. ‘Darjeeling – The World Cup City’ – which started as a fundraising event turned out to be a grand welcome party for the World Cup but underneath it, it served its purpose.

The Queen of Hills again proved its worth. It gave us one more reason to fall in love with it. I wish all the luck for ‘Clinic on Wheel’ project and wish the city again put on the colours of football four years later to welcome the World Cup again.


14 thoughts on “Dajeeling Diary – ‘The World Cup Town’

  1. Soraya says:

    I am loving the way that Darjeeling is celebrating the world cup, and highlighting the diversity of cultures and countries that participate in the games. All the colors and the parade sounds amazing! No wonder many people enjoyed to travel here for the games.

    Liked by 1 person

  2. Lisa says:

    What a wonderful event, and for such a good cause too! I love how they followed the theme of the Fifa world cup, but added their own traditions. The events like the cheerleading competition sound like they were received well too. I appreciate you sharing this with the rest of the world!

    Liked by 1 person

  3. Amy Dodd says:

    Amazing post! Love how they captured the spirit of the cup so well by embracing all the different countries and cultures that are involved in it. Beautiful.

    Liked by 2 people

  4. Sandy N Vyjay says:

    Darjeeling indeed seems to be transformed into a riot of colours with the World Cup. I could barely recognize the Chow rasta. But what a commendable motive behind the World Cup frenzy. I have also heard about the many music festivals that Darjeeling has when music permeates the place. It must indeed be a nice experience to visit Darjeeling around these kinds of events.

    Liked by 1 person

  5. Indrani says:

    So good to know people of Darjleeng enjoy the sport so much! So many colors and the parade sounds amazing. You are lucky to witness the colorful riot there. I am also impressed by the work of Deven Gurung. May his tribe grow.

    Liked by 1 person

  6. Ha says:

    It’s interesting to know how much people at Darjeeling love sport! The town became so colorful and lively with decoration and people. The celebration sounds amazing with different activities. I’d love to join The Parade here!

    Liked by 1 person

  7. Ami Bhat says:

    Seems like quite a fiesta with all that music and the high adrenaline activities. It is fascinating to see how the whole town comes by to enjoy it. I found that mobile lab thing very helpful and much needed in the rest of the country,

    Liked by 1 person

  8. Lauren Pears says:

    Seems like there must have been quite an incredible atmosphere in Darjeeling! It’s great to see how they embraced all the nations involved in the world cup and celebrated the event like this. Thoroughly enjoyed reading this, thanks!

    Liked by 1 person

  9. Navita says:

    Its amazing to see how football is so popular in Darjeeling. I have always heard of the place in connection with tea and have asked friends to bring me some whenever they visit there. The love for football seems very similar to the one seen in North Eastern Indian states. We had given it a pass to visit here but after seeing this post, i think it would be a great celebration experience to plan a visit during world cup season.

    Liked by 2 people

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